How? Good old-fashioned classic publicity.
It may seem old fashioned in this day and age of warp-speed wireless communication, but I call myself a publicist.
Because that’s what it’s really all about. Publicity. Headlines. Daily news. Sound Bites. Coverage. Column Inches.
Why on earth are you paying tens of thousands of dollars every month for marketing buzzwords, Powerpoint and promises? You want press clippings, right? Lots of them. In quality publications, radio and television shows (and websites) that reach the customers who buy your product, the investors who buy your stock, and the VCs who could back your company.
This credibility can’t be bought with advertising (at any price) and the story these articles tell can’t be communicated with a two-word slogan or a logo.
I’ve placed even the most technically arcane products into the most exciting media – from the local newspaper to plums like Newsweek, Time, Parade, Fortune, Live With Regis & Kathie Lee, Good Morning America, VH-1, MTV, CNN and PBS.
And I can do it again for you.